Chapter 4 - Feedback

In Chapter four, there is discussion about feedback and its necessity in organizations. Feedback is necessary in every form of communication that we do. In an organization, feedback is constructive criticism in which an employee can learn and their action. Ideally, they are giving positive feedback followed by the negative, so that while they may have been successful in intent, maybe there was something wrong in the action that needed to be adjusted. The only real way to see the outcomes of something, we need to see or hear feedback. So if its in impact on consumers, ideally, we would want to receive their feedback--whether the product is good, bad or how it could be improved to be better desired or comparable to something else. This would be the only way a company would get the impression that their product sucks. In an organization, everyone needs to know what is good and what isn't. It also helps to motivate the employee. If they always work their butt off, but no one seems to recognize their accomplishments, then they will feel unappreciated and desire a new position in a company more appreciative. Feedback may be given occassionally such as during reviews or when a circumstance really calls for the attention, or more frequently after doing tasks that have an affect on others and they want to express their opinion on it. So Feedback is very essential in an organization. Without feedback, the organization may fail and be counter-productive.