In Chapter 7 there is discussion about personal branding. A personal brand is giving one's self a value added commodity/title. Such tactic is being employed even by stay at home moms in such cases as "Family CEO". They have the mentality that running a family is the equivalent to running a business, so they treat the family life as if it were an enterprise.
While I can understand the mentality of such thought, I have to disagree in it. As the book stated "developing family 'mission statements' and treating the family as an enterprise.." I believe this is an inappropriate way to view a family. Yes, running a family can be hard work, I wouldn't equate it to a job, especially since people generally tend to dread their job over time (given the fact that it is rare to find someone in love in what they do for a living.) So for a child who realizes this same concept, that people don't always like their job, my mom views my family as a job, thus does that mean mommy doesn't like us....... Children as bright and very perceptive and can pick up on these little things and it wouldn't surprise me if a child, young or teen begins to feel separate from their mother because they believe their mom dislikes her "job". But that is just my opinion.
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2 comments:
I have to disagree with you when you say that managing a family is not a job. I happen to think it's the hardest "job" out there. And I definitely believe you can run it exactly like a corporation. You have appointment to make (soccer games, conferences, pick-up/drop-off at school, plays), you have employees to manage and take care of (the children and your spouse), the only difference with this job is you don't get to clock out. And I know many people who have been working DECADES in their careers and have not come to hate their work at all.
Jmcavoy,
I don't necessarily believe it not to be a job and do agree that it can be the hardest thing in the world, so don't misunderstand me there. I don't think it is just appropriate though to refer to it and in a way treat it as a job and assign personal brands such as "family ceo". Its your family. If you view your family as a job, you, in my opinion, treat it like a job and after a while dislike it.. you complain about it and at times desire to be away etc. And on the family members, this view can have an impact on. Frankly, I know if I were to hear my mom refer to me and my brother and sister as some sort of corporation, I would go ape sh**. We aren't a corporation. We are her flesh and blood. We shouldn't be perceived as such.
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