Chapter 10 - Competitive Strategy

Chapter 10 discussed the organizational alignment. One important topic is competitive strategy. Competitive strategy is a statement of why customers should choose a company over its competing companies. Businesses use this strategy, even if they do not intentionally seek to have a competitive strategy. Such strategies can be like: Enterprise "We'll pick you up", State Farms "Like a good neighbor"etc. These strategies can be verbally expressed or subtly implied. Such implied approaches is reducing the price of a product compared to the competitor as though to say "look our product is better because its cheaper". There are various approaches to a competitive strategies, and every company uses one. It is a very important part of running a successful company.